UpScaler alumnus properti and PostFinance are taking their collaboration to the next level. PostFinance customers looking to sell a property can now access property valuation and professional marketing services through properti.
What makes this particularly interesting from a scaling perspective: PostFinance has been an investor in properti since 2022. The relationship is now evolving beyond financing into a strategic partnership that creates direct access to potential customers.
For scale-ups, this highlights an important question when choosing investors: What else can they bring to the table?
The right strategic investor can provide much more than funding – from market access and distribution channels to industry expertise, networks and credibility. When these assets complement a scale-up’s capabilities, an investment can develop into a genuine growth engine.
This is also a key consideration in the UpScaler programme: scaling is not only about securing resources. It is about building the right ecosystem around the company to accelerate sustainable growth.
Congratulations to the properti and PostFinance teams on this next step in their partnership!